Will bike for cheese!
The largest road cycling series in the U.S. featured Hoard’s Dairyman Farm Creamery cheese as its winning prize.
Our Creamery Director, Ricardo, presents the winners with their prize: Hoard’s Dairyman Farm Creamery cheese.
From June 13 to June 23, Wisconsin’s 15th annual Kwik Trip Tour of America’s Dairyland led cyclists across the southeastern part of the state on a quest for victory — an honor that this year included wheels of Hoard’s Dairyman Farm Creamery Belaire cheese.
Bill Koch — one of the event’s founders — said the tour is a way to bring communities together and celebrate the state’s deep dairy identity.
Professionals, amateurs, and kid cyclists alike sign up to join a variety of races put on every day for eleven days.
Courses range from a half-mile to a full mile. Competitors race the course for up to 75 minutes and receive points based on their finishing order in each race they compete in. Overall winners are determined based on points earned by racing various series ranging from five to eleven days.
“Our average rider races five to six days,” Koch said. “So, it’s a whole smattering of combinations of race days for the various athletes that do it.”
A sporting event as well as a community block party that celebrates America’s Dairyland, the tour attracts competitors from far and wide. This year, the pool of athletes represented 41 states and 14 countries.
Ricardo with Alice in Dairyland
Our own Ricardo Gutierrez attended the event as a Hoard’s Dairyman Farm Creamery representative. He handed winners the symbolic Hoard’s Dairyman Farm Creamery wheel on the podium. It was empty. They get the cheese later, because no one wants to hold both a race trophy and a five-pound cheese wheel above their head minutes after racing! He also worked with Koch and other officials to promote Wisconsin dairy by including wedges of Hoard’s’ Cheddar in event-day swag handouts.
Check out the official Tour of America’s Dairyland website to learn more, and visit www.hoardscreamery.com to order your own variety of Hoard’s Dairyman Farm Creamery cheese.
